Visual elements
Here’s a quick overview of the elements you should consider while designing your website to make sure everything works well together. Each section will provide tips and tricks to help you get started.
Written copy
Fundamentally, your website’s appearance and text go hand-in-hand. It’s important to have your content writers and designers work together in order to create a cohesive design with balanced elements. Focus on creating chunks of text (using text blocks) in order to compliment your graphics and images.
Layout
How you decide to arrange your content will have a dramatic impact on both the usability and functionality of your site. There are no specific rules to follow when choosing a layout, however, there are a few main principles to keep in mind. Make sure to consider the needs of your target audience and avoid using an overstimulating layout that might detract from the messages you want to convey.
Fonts
Choose a font that compliments your overall design. Font should pair with your color scheme, graphics, images, and strengthen the overall tone of your website. Tools like PlayfairFont can help you find a perfect match for your font. Web design tools like PageCloud even include.
Colors
Colors are one of the most important elements to consider when designing a website. Keep in mind there are many misconceptions about the psychology of color, and it’s more important to focus on colors that compliment your overall design and tone of your website. Align your color scheme with your brand and the messages you want to convey to your audience.
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