Email marketing is the use of email to promote products or services while developing relationships with potential customers or clients. It is essentially direct mail done electronically instead of through the postal service. Anytime a company sends out an email, aside from order confirmations and direct responses to customer questions, it could be considered a form of email marketing.
What is included in email marketing?
Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more. Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers.
Email marketing is the use of email to promote a company’s products and services or to connect with the customers.
When it’s done well, email marketing is an effective sales driver.
When it’s done wrong, email marketing can come across as spam that annoys customers.
The best marketing emails are optimized for mobile devices, respect the customers, and follow a regular schedule while mixing up the messaging.