The spread and influence of any technology depend on several factors such as the potential benefits of technology, the capacity to attract firms. Potential benefits come not only to producers of goods and services who use new technology but also to consumers of those goods and services. For example, the rapid growth of the Internet is making both suppliers and consumers more attractive. The adoption of e-business technology is a function of several factors. These factors often have a mutually reinforcing effect on each other. International considerations, including exports, technology imports, and interaction with e-business, have a reinforcing effect on each other.
In this case, the firm at the international level by accepting e-business forms its imports and exports based on the standard principles of e-business. On the other hand, the placement of goods and services in the e-commerce environment eliminates the gap between the origin and destination of goods and services and creates fundamental changes in the target markets. Success in this process depends on efficient and professional management. Professional management, with an understanding of the international communications space, adapts e-business practices to international considerations.
Professional management, on the other hand, corrects unusual relationships with modern business. The volume of operations has two-dimensional effects on e-business. Since the use of e-business attracts a large number of customers with different tastes; Therefore, companies active in international trade are trying to attract more customers by expanding production capacity and diversifying the products and services.
Another important condition in e-business is the existence of a strong communication network with high reliability. None of the companies have access to higher bandwidth. Bandwidth is part of the infrastructure institutionalized by the government. The higher the bandwidth, the greater the volume and speed of information exchanged. Therefore, considering the important role that this factor can play in the position of high-power network services, Privatization and deregulation of communication services are emphasized in order to increase the efficiency of the telecommunication system in developing and developed countries. Behavioral variables such as the level of firm skills of firms, the volume of investment in research and development, and wage rates are important factors that affect the acceptance of e-business by firms.
The more internationally qualified a business is and the more resources it allocates to investment, the better position it has in attracting and accepting e-business. Also, high wages are always a major incentive for the workforce to increase efficiency and innovation. As a result, there are several benefits to using e-commerce. Despite the many benefits, many businesses accept the low cost of participation. The Internet makes access to information and global markets cheaper. This increases the speed of action in multipurpose markets for the production of goods and information. Potentially, it reorganizes the existing business infrastructure, re-evaluating it, paving the way for business transactions, and re-engineering the business to remove the constraints that traditionally separate producers from customers. On the other hand, separate activities, such as ordering, payment, and after-sales service, may be integrated into a single process, reducing credit costs. The result of such a process is increased efficiency and competitiveness among export firms.
In general, according to the theoretical framework and the study of India’s experience of e-business, in order to increase the export incentive, the following proposals are recommended to international companies for commercially active businesses. Joining the World Trade Organization and being in a competitive position is inevitable. Therefore, the use of new commercial technologies in export firms is emphasized. Since success in e-business requires attention to the side factors and influences on it; Therefore, professional management and employment of a specialized workforce is recommended to strengthen e-business for firms.