Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Some of the benefits of using social media
Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission.
Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.
Promoting your products and services: This is ultimately why you invest in marketing.
Why Is Social Media Marketing Important Today?
Today’s consumers rush to browse social media when they want to know more about an organization or product because that’s where they’ll find others talking about that business. What if you don’t have a social media presence? You’ll miss a great opportunity to make an impression.
Take a look at these stats to have a feel of why having a sound social media marketing strategy is imperative to business success in 2020 and beyond:
– 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
– 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.
– Facebook alone has over 2.7 billion monthly active users.
Your customers and prospects are using social media channels every single day, multiple times a day. Social media is an ideal place for brands looking to gain insights into their audience’s interests and tastes. The way experts see it, smart companies will continue to invest in social media to achieve sustainable business growth.