Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. With billions of Pins on Pinterest, you’ll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organized and easy to find.
A brief history of Pinterest
Once you know exactly what Pinterest is, I’m sure you’re curious to know how this social network was born and originated, right? To review its origins, we must recommend 2009, when its founders, Ben Silbermann, Paul Sciarra, and Evan Sharp, decided to start a new business, in which the first of them already worked in his company, « Cold Brew Labs ». This is « Tote », a fashionable iPhone app designed for women. When they saw that what they were basically doing was marking the clothes they liked the most and keeping them on their board to see them and buy them later, they thought that what is now Pinterest could be possible. At the end of 2009, they launched their first « beta » version, a private network that you could only access if you had a prior invitation from one of its founders.
They were gradually improving their creation, until 2011 when they launched it for the general public. The reception was such that in June of that same year, already had more than 10,000 active and registered users. Good proof of this is this graphic that I show you, with the popularity registered by Google Trends from its inception until its final dawn at the end of 2011.
What Is Pinterest Used For?
Interestingly, Pinterest is now the fastest-growing media platform for online content sharing, according to a new report from online content distribution service ShareThis. The report analyzed the millions (today more likely a billion plus) of monthly shares made through ShareThis in the third quarter of 2013 across more than 120 social media channels and two million websites and discovered that content sharing on Pinterest jumped 19.2% in the latest quarter of 2013, and LinkedIn sharing grew 15.1%. Facebook saw content sharing rise 14.7% while sharing on Twitter fell 7.6%. (see infographic below).
The new data offers a reminder that businesses should look beyond the obvious social media channels when managing their social media outreach. Says ShareThis CEO Kurt Abrahamson in a release: “The more advertisers understand how consumers are using all social channels — beyond Facebook and Twitter — the more effectively they can use social media to augment and improve ads, and campaigns,”. Businesses and shopping websites can capitalize on the Pinterest surge to market their products and services and grow their consumer base as part of their marketing program. Many are seeing profits steadily, months in a row. Pinterest, a highly visual medium, gives businesses a chance to design graphics to engage consumers. Colorful infographics, and visual media, that promote deals, new products, and more, can produce quality sales and traffic to your web page.
Pinning pictures of employees could also help customers identify with the people who work at the company, putting a face to a name and providing additional information potential clients or customers love to know. Small business owners can also help facilitate conversations about their brands online by adding “share” buttons to every page of their websites. These digital icons allow site visitors to easily click and share a piece of content through a specific Pinterest board and add to your website’s user experience. All said, today, Pinterest like other social media channels, can help create brand awareness and possibly facilitate website leads, but we still believe that, for most businesses, search engines can provide better ROI and direct conversion of visitors into customers.